Travel Marketing Ibiza Case Study

Ibiza apartments represents the accomodations service in Ibiza island and the peoples booking Ibiza destinations all over the globe. The Regina Park target travel agents and travelers.

The Goal:

Targeting travel agents and travelers was itself challenging, but the site and DVD also had to:

* Appeal to the active, single-oriented traveler as well as the mature market that accounts for over 80% of Ibiza luxury travel
* Facilitate constant contact with travel agents that use Regina Park Ibiza apartments services

What we get:

* A compelling giveaway to convince users to give their contact information
* Increased business from travel agents who can now get a constantly updated feed of Regina Park Ibiza apartment
* Leverage to sell their representation services to more destinations on Ibiza island.

Benefits

* Driver visitors who click on the Ibiza apartments< within the blog create potential sales or leads for your product or service.
* Exposure to consumers through your Blog Marketing campaign means more eyes on your brand.
* Visitors to each person's blog read about your product or service and pass it on to friends (viral component).
* Good use of key-words and anchor text, blog marketing also benefits SEO through additional listings in search and valuable back links.